1. Introduction

Welcome to TradeMyBusiness.com. Protecting your privacy is our top priority, and we are committed to managing your personal data securely, transparently, and in compliance with the General Data Protection Regulation (GDPR) and applicable regulations. This notice explains how we collect, use, store, and protect your personal data when you visit and use our site to buy or sell a business.

2. Personal Data Collected

During your experience on TradeMyBusiness.com, we may collect various types of personal data, categorized as follows:

  • Identification Data: Name, surname, email address, phone number, and business contact information, necessary to create and manage your profile.
  • Business Data: Information related to your business, such as name, industry, location, size, and financial data (e.g., revenue, margins), needed to complete the listing or for business valuation purposes.
  • Payment Data: If you purchase paid services, we collect necessary payment data processed through secure third-party platforms.
  • Technical Data: IP address, device type, operating system, browser type, and Internet connection data to enhance the browsing experience.
  • Navigation and Preference Data: Information collected through cookies and similar technologies that help us understand how you interact with the site, optimize usability, and provide relevant content.

3. Purpose and Legal Basis for Data Processing

We collect and use data for specific, legitimate purposes, including:

  • Account Management and Service Provision: Creating and managing your account, managing buying and selling profiles, and publishing listings.
  • Transactions and Communications: Facilitating transactions between buyers and sellers and sending important notifications via email.
  • Customer Support: Resolving technical issues, responding to support requests, and other customer service communications.
  • Marketing and Promotional Communications: With your consent, we send marketing communications, such as newsletters and relevant offers, via email or other channels. You can withdraw consent at any time.
  • User Experience Enhancement: We analyze navigation data to optimize the site, improve content, and provide a more personalized and interactive experience.
  • Compliance with Legal Obligations: We process your data to fulfill legal obligations and for audit and dispute resolution purposes.

4. Sharing of Personal Data

Your data may be shared with third parties under the following circumstances:

  • Service Providers: We use providers for services such as payments (e.g., Stripe or PayPal), hosting, email management, and technical support. These providers are contractually bound to protect your data and use it only for the requested services.
  • Advertising Partners: We may share anonymous or aggregated data with advertising partners and third-party platforms to optimize advertising campaigns and monitor results.
  • Legal and Accounting Advisors: In case of disputes, external consultants may be involved for managing legal and compliance matters.
  • Legal Obligations: We may be required to disclose your data to government agencies or regulatory authorities if required by law.

5. Cookies and Tracking Technologies

TradeMyBusiness.com uses cookies and other tracking technologies to enhance your user experience and personalize the content displayed. Below is a detailed description of the various cookies used:

  • Essential Cookies: Necessary for site functionality, including those enabling authentication, account security, and session management. Without these cookies, some site features may not be available.
  • Performance and Analytics Cookies:
    • Google Analytics: We use Google Analytics to collect anonymous statistical data about site usage. This includes data on pages visited, visit duration, and general interactions, which help us understand how to optimize content and improve navigation.
    • LinkedIn Insights: We monitor LinkedIn user interactions on our site to analyze campaign performance and improve engagement.
  • Marketing and Retargeting Cookies:
    • Google Ads: We use Google Ads to display targeted ads and measure our campaigns’ effectiveness. Collected data may include information on site visits and interactions with ad pages.
    • Meta Pixel (Facebook and Instagram): We use the Meta Pixel to show targeted ads and monitor conversions from advertising campaigns on Facebook and Instagram.
    • AdRoll: We use AdRoll for retargeting, displaying targeted ads on third-party sites based on your interaction with our site.
    • TikTok Pixel: We use the TikTok Pixel to monitor the effectiveness of advertising campaigns on TikTok and display relevant ads to TikTok users.
    • Pinterest and Twitter: These cookies are used to monitor conversions from ads displayed on Pinterest and Twitter and improve our retargeting strategies.

You can manage your cookie preferences using our cookie management tool or directly from your browser. Disabling some cookies may impact your browsing experience.

6. Data Retention Period

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. Retention criteria include:

  • Registration Data: Retained until account closure, except as required for legal compliance.
  • Transaction Data: Retained for the legally required period for tax and accounting purposes.
  • Cookies and Tracking Data: Retention varies by cookie type, ranging from session duration to 12 months, in line with GDPR guidelines.

7. Data Security

We implement technical and organizational security measures to protect your personal data from unauthorized access, loss, or accidental disclosure. However, no system is completely secure, and we encourage users to safeguard their access credentials.

8. User Rights

In compliance with the GDPR, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of your personal data.
  • Right of Rectification: You have the right to request the correction of any inaccurate or incomplete data.
  • Right to Erasure: You can request the deletion of your data, subject to legal obligations.
  • Right to Restriction of Processing: In certain circumstances, you can request to limit the use of your data.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller.
  • Right to Object: You can object to the use of your data for direct marketing purposes.
  • Withdrawal of Consent: You can withdraw consent for specific data uses at any time.

9. Changes to the Privacy Policy

We reserve the right to update this policy periodically to reflect regulatory changes or our business practices. In case of significant changes, we will notify you via email or through a notice on the site.

10. Contact and Complaints

For questions or requests regarding this Privacy Policy, you can contact us at privacy@trademybusiness.com