Open a PrivatAssistenza licensing-franchising

PrivatAssistenza: Italy’s Leading Home Care Network Since 1993
Invest from as little as €7,000 to start your own home care business.

PrivatAssistenza is Italy’s first national home care network, providing a wide range of services to elderly, disabled, or sick individuals who need professional assistance at home or in care facilities. With 30 years of experience, PrivatAssistenza offers a business opportunity in a growing market fueled by the increasing number of elderly people in Italy. In 2022, there were 187.6 elderly for every 100 young people, and this trend is projected to continue, with the population of over-80s expected to reach 8 million by 2050 (ISTAT).

This demographic shift, coupled with the limitations of public healthcare, makes private home care services a growing necessity for many families. Entrepreneurs entering this sector with PrivatAssistenza can meet this rising demand while building a successful business.Key Figures:

• Founded: 1993
• Locations: 200+ licensing centers across Italy
• Website Traffic: Over 1.5 million visitors annually

Cost Breakdown:

• Licensing Fee: €7,000 - €10,000 (installment plans available)
• Royalties: €400 - €500 per month
• Total Initial Investment: Starting from €15,000

Why Choose PrivatAssistenza?

PrivatAssistenza, a division of ItaliAssistenza S.p.A. founded in 1993, is now the leading home care network in Italy. With a robust network of over 200 centers across more than 2,000 municipalities, it employs over 4,000 professionals, including nurses, caregivers, physiotherapists, and doctors, serving over 40,000 families.

As a PrivatAssistenza franchisee, you become a key player in your community, managing essential healthcare services and benefiting from 30 years of proven business expertise. With the support of a well-known brand and an experienced team, franchisees receive comprehensive assistance from day one.

PrivatAssistenza is the first example of private welfare in Italy. Its growing network offers personalized support and a completely renewed communication strategy, celebrating the brand’s 30-year milestone. With a refreshed website and updated marketing tools, PrivatAssistenza continues to expand and build credibility.

Licensing Opportunity for Entrepreneurs:

PrivatAssistenza offers a licensing model that provides greater autonomy in managing your center while still enjoying all the advantages of being part of a national network. As a franchisee, you’ll receive:

• Exclusive Territory: You’ll be given an exclusive area with market analysis for local business development.
• Company Formation: Assistance with setting up your legal entity and navigating bureaucratic processes.
• Location Selection: Guidance on choosing the right location, with design support for storefront and signage.
• Initial Training: A five-day immersive training course to kickstart your operations.
• Staff Recruitment: Help in recruiting personnel with campaigns and tools, including the ALLIBO software to streamline the hiring process.
• Management Software: Tailored software to easily manage daily activities, track clients and staff, plan services, and handle reporting.
• Operational Tools: Access to email accounts, cloud storage, and Office Online, plus My.PA, a resource portal for franchisees.
• Ongoing Consultation: Access to expert support via phone or in-person meetings with PrivatAssistenza consultants.
• Continuous Training: Regular follow-up meetings, webinars, and national conventions to keep your skills sharp.
• Marketing & Communications: A 360-degree marketing plan with personalized campaigns, including digital marketing and social media support.
• Graphic Support: A dedicated graphic design team and printing center for all marketing materials.
• Family Care Consortium: Franchisees can join the first Italian consortium authorized by the government to provide legal caregiver recruitment services, expanding the range of services offered.

Licensing Fees and Royalties:

• licensing Fee: €7,000 - €10,000 (installment options available)
• Royalties: €400 - €500 per month
• Initial Investment: Starting from €15,000

PrivatAssistenza offers an affordable entry point for entrepreneurs looking to enter the fast-growing home care industry.

Requirements for Opening a PrivatAssistenza Center:

To become a Home Care Manager with PrivatAssistenza, no specific qualifications or prior experience in the healthcare or business sectors are required. However, strong organizational, managerial, and interpersonal skills are essential. Here are the key requirements:

• Target Area: A population of approximately 80,000, which can cover multiple municipalities.
• Office Space: A 30 sqm minimum storefront in a high-traffic area, with street-level visibility.

Start Your Own PrivatAssistenza Center Today

PrivatAssistenza is looking for motivated entrepreneurs to join their expanding network. If you have the passion and skills to succeed, contact us today through our online form to learn more about licensing opportunities in your area.