Open a 12oz Coffee Franchise in Italy

12oz Coffee: The Most Innovative Italian Coffee Beverage Franchise

Since 2015, 12oz has revolutionized the coffee beverage industry in Italy by merging the speed of traditional Italian bars with the tastes and lifestyle of Generation Z. Over 50% of our drinks are served in less than 30 seconds, making 12oz the perfect choice for fast-paced, on-the-go customers who demand both quality and speed.

Who We Are

Founded in Milan in 2015 by David Nathaniel, 12oz emerged as a unique concept in the coffee sector. Nathaniel, also the founder of NDD, brought over 30 years of experience providing luxury hotel coffee and breakfast solutions. In 2018, 12oz became part of JDE (Jacobs Douwe Egberts), the second-largest coffee roaster in the world, adding global expertise to its innovative Italian roots.

Our Mission: To combine the fast service of traditional Italian coffee bars with the evolving tastes and lifestyle of younger generations.

Our Products

12oz offers a wide range of customizable coffee beverages and snacks, including:

• Hot Coffee & Co: Americano, Cappuccino, Macchiato, Hot Chocolate, Espresso
• Cold Coffee & Co: Iced Americano, Iced Cappuccino, Iced Macchiato, Iced Chocolate
• Natural Juices & Smoothies: 100% natural, freshly made
• Hot & Cold Tea & Chai
• Hot & Cold Ozy: A trendy new beverage option
• Iconic Cup Sizes: Plus, 12oz, Small, Shot
• Sweet Treats: Brioches, Donuts, Cakes, Muffins, Brownies, Cookies, Mini Donuts
• Savory Snacks: Bagels, Sandwiches, Wraps

Key Strengths of 12oz

Backed by an Industry Leader:
12oz is part of Jacobs Douwe Egberts (JDE), ensuring a reliable supply chain and logistical support for over 90% of the products. Unlike many franchises, 12oz is supported by a global industry leader, not a private equity fund.

Scalable & Flexible Formats:
12oz offers a range of scalable formats, making it adaptable to various locations. The brand can even be integrated into non-traditional venues, from bus terminals to airports.

Simple Operations & High-Quality Products:
Our patented Cafitesse system ensures consistent coffee quality with minimal training required. This guarantees high hygiene standards, speed, and operational simplicity for franchisees.

Franchise Formats

Store:

• Average space: 100 sqm
• Scalable layout with indoor seating and optional outdoor areas
• Ideal for city centers and shopping malls

Counter:

• Average space: 45 sqm
• Standard layout with direct counter service and no indoor seating
• Suitable for transportation hubs (train stations, airports)

Kiosque:

• Average space: 20 sqm
• Standalone, small-format store
• Ideal for high-traffic or temporary locations

Non-Traditional Venues:
12oz can also be established in unique locations, including bus terminals, ferry terminals, sports stadiums, ski resorts, gas stations, schools, and shopping centers.

What’s Included in the Franchise

• Assistance in selecting and designing your location
• A comprehensive operations manual
• Initial and ongoing training
• Direct access to our supply chain for over 90% of the products
• Full support during the pre-opening and post-opening phases
• Access to all sales channels

Training Program

Training is tailored to cover all aspects of the business, including:

• Operations and recipe procedures
• Cash management
• Sales processes
• HACCP (Health and Safety) regulations
• Brand immersion and understanding the 12oz format
• Administrative management
• Staff and inventory management

Training duration varies by role:

• Store Manager: 80 hours
• Assistant Store Manager: 60 hours
• Barista: 40 hours

Branding & Marketing

12oz provides centralized management of the website and social media channels. Franchisees benefit from national marketing campaigns across both online and offline platforms, and personalized marketing support for local promotions. Our branded products and packaging, combined with targeted campaigns, ensure consistent visibility and customer engagement.

Timeline to Open Your Store

From signing the franchise agreement to your store’s grand opening, the process typically takes 8 to 12 weeks:

• Week 8: Franchise agreement signed
• Week 7: Feasibility study of the location
• Week 6: Final design of the store
• Week 5: Recruitment of staff
• Week 5: Store renovations begin
• Week 3: Staff training commences
• Week 2: Installation of furnishings and equipment
• Week 1: Marketing campaign for store launch
• Grand Opening

What We Offer

• Full management and promotion of the 12oz brand
• Control over customer experience and service quality
• Support in daily operations and customer care
• Continuous staff training and business updates to keep pace with market trends

Your Role as a Franchisee

• Act as a brand ambassador for 12oz
• Maintain high service and presentation standards
• Follow the corporate business model
• Build and maintain strong relationships with customers
• Take responsibility for your store’s growth and success

Who We’re Looking For

We’re seeking entrepreneurs who are:

• Passionate about a youthful, cosmopolitan brand
• Dedicated to managing a successful business and collaborating effectively
• Willing to become an ambassador for the 12oz brand
• Customer-focused with excellent people skills
• Eager to grow and adapt to a rapidly changing industry
• Positive and have a strong sense of belonging

Weekly Franchisee Responsibilities

• Review and align store performance with headquarters
• Share store performance with staff
• Ensure operational procedures are followed
• Communicate promotions and events with staff
• Monitor product quality, hygiene, and cleanliness standards
• Track customer feedback and reviews
• Manage food product presentation, inventory, and orders

Key Data at a Glance

• Brand Launch Year: 2015
• Franchise Launch Year: 2021
• Corporate Stores: 23
• Franchise Stores: 7
• Franchise Fee: €20,000
• Royalties: 5%
• Territory Exclusivity: Yes
• Minimum Space Required: 35 sqm
• Financing Options: Available through partner companies

Franchise Terms & Costs

• Franchise Fee: €20,000 (negotiable based on development agreements)
• Royalties: 5%
• Marketing Contribution: 1%
• Store Setup Cost: €6,000
• Launch Marketing Budget: €3,000
• Initial Training: Included
• Territorial Exclusivity: Yes

Interested in opening a 12oz franchise? Contact us today to discover how you can bring this innovative coffee experience to your city!